Celebrating the Grand Opening of Our Abaya Boutique: A Fusion of Asian and Emirati Abayas

We are thrilled to share the exciting news of the grand opening of our boutique, where fashion and cultural fusion come together in a remarkable way. The event marked a significant milestone for us as we unveiled our store, combining Asian style influences with the traditional Emirati abaya design.

The vibrant ambiance, exclusive access, and personalized experience made this opening event truly unforgettable.

A Showcase of Diversity

At the heart of our boutique is a celebration of diversity. We believe in embracing different cultures and styles, and our collection reflects this vision. The fusion of Asian and Emirati abayas presented a captivating range of designs, colors, and fabrics. From intricate embroideries to modern silhouettes, our boutique offers a diverse selection that caters to the varied tastes of our esteemed customers.

The Platinum Lounge
To express our gratitude to our Platinum and Khaas members, we created the second floor exclusively for them. This special privilege allowed our valued customers to explore the carefully curated collections and experience the luxurious ambiance in a more intimate setting. The second floor showcased our private label series, featuring made-to-order abayas. 

A Welcoming Space for All
We understand that shopping can be an enjoyable experience for everyone, including husbands accompanying their wives. To ensure their comfort, we created a lounge area on the second floor and provided an outdoor space where husbands could relax and feel at home while their wives explored our stunning abaya collection. Our aim was to create a welcoming environment where everyone could share in the joy of this momentous occasion.

As our guests admired the exquisite abayas and mingled with fellow BM Sisters, we ensured their culinary delight with a selection of light refreshments. From delectable treats to savoury snacks, the catering added a touch of indulgence to the event, fostering an atmosphere of joy and celebration. 

Looking Ahead
The success of our boutique's grand opening has ignited a sense of excitement and anticipation for the future. We are committed to continuously curating exceptional abaya collections that blend cultural influences and inspire confidence in every wearer. With our dedicated team and loyal customers by our side, we embark on this journey to redefine fashion in a way that celebrates diversity and embraces the beauty of different traditions.

Thank you to everyone who joined us for this momentous occasion. Your support and presence have played a significant role in making our boutique opening a remarkable milestone on our journey.

For those who would like to visit us, By Marlena is located at 37 Bussorah St. Just opposite PADI Restaurant & just a few steps away from Masjid Sultan. 

We are also grateful to be able to have our team members' family attend and celebrate the day together with us. Read up on that here: Celebrating Mothers & Team Appreciation